[unlikelytomato]

I get where you are coming from. However, language like this matters when it comes to legislation. People outside there space will be guided by the sideload language to think it's just "something extra on the side so why should I care?"

[grepex]

Agreed. "Sideloading" has been marketed as a boogeyman opening doors to malware, when in fact malware exists on the play store anyway.

[NoPicklez]

It hasn't been marketed that way, its a term which differentiates installing apps from the app store and installing them outside of it.