[dnpls]

OP is selling their own web analytics product, so take the article with a grain of salt.

[buellerbueller]

I have no idea who OP is, but as someone who worked in the ad measurement pipeline, it tracks.

This is a thing that the R&D folks at my company had lots of evidence for, but since we wanted to partner with Meta and Google to be the measurement company of record for FB/Insta and YouTube CPG advertising, we weren't allowed to discuss.