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Yes -- I know that my experiences don't align with most middle-class grocery shoppers: I worked in the food business for a decade where assortment was literally my job. There is a lot that casual shoppers like you don't notice! That's actually built in.

In any case, I love most of what you have written here.

Online ordering enables larger long tails. In which market do you suppose online ordering is more common, Daytona Beach or Mountain View?

If you were managing assortment at a Publix in Daytona Beach, how would you structure your long tail? Would you look to a Safeway in Mountain View as a model to follow?