[Bowes-Lyon]

Popular tech blogs do not promote products because of the goodness of their hearts, but for money.

Placing an article in a tech blog costs between $20,000 and $30,000, depending on the blog’s reputation, and everybody can do it.

So, it is not that the tech blogs are particularly enthusiastic about the Glasses; it’s more that Meta is throwing money left and right to promote them.

[SoftTalker]

It's like product placement in TV shows and movies. It's all about creating or reinforcing the illusion that something is popular.