[BrentOzar]

> If you are on AWS and AWS goes down, that's covered in the news as a bunch of billion dollar companies were also down. Customer probably gives you a pass.

Exactly - I've had clients say, "We'll pay for hot standbys in the same region, but not in another region. If an entire AWS region goes down, it'll be in the news, and our customers will understand, because we won't be their only service provider that goes down, and our clients might even be down themselves."

[bonesss]

Show up at a meeting looking like you wet yourself, it’s all anyone will ever talk about.

Show up at a meeting where a whole bunch of people appear to have wet themselves, and we’ll all agree not to mention it ever again…

[chuckadams]

My guess is their infrastructure is set up through clickops, making it extra painful to redeploy in another region. Even if everything is set up through CloudFormation, there's probably umpteen consumers of APIs that have their region hardwired in. By the time you get that all sorted, the region is likely to be back up.

[z3t4]

You can take advantage by having an unplanned service window every time a large cloud provider goes down. Then tell your client that you where the reason why AWS went down.