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kbos87 | 4 months ago

I could see Sora having a significant negative impact on short form video products like TikTok if they don’t quickly and accurately find a way to categorize its use. A steady stream of AI generated video content hurts the value prop of short form video in more than one way… It quickly desensitizes you and takes the surprise out that drives consumption of a lot of content. It also of course leaves you feeling like you can’t trust anything you see.

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kulahan|4 months ago

Do people on the dopamine drip really care how real their content is? Tons and tons of it is staged or modified anyways. I'm not sure there's anything Real™ on TikTok anyways.

kbos87|4 months ago

I think a lot of them actually do. It's easy to see TikTok users as mindless consumers, but the more you consume the more you develop a taste for unique content. Over the past few years the content that seems to truly do well at a global scale very often has markers of authenticity. Once something becomes easy to produce it becomes commonplace and you become sick of it quickly.

bemmu|4 months ago

I find Sora refreshing in that I don't have to worry about being tricked by something fake. It's just a fun multiplayer slopfest.

duxup|4 months ago

It certainly seems there are some who don't care.

You always get the "who cares if it is fake" folks and even on reddit folks will point out something is AI and inevitably folks "who cares".

But I'm not sure how many people that is or what kind of content they care or don't care about.

wobfan|4 months ago

Thought the same. The human-generated content is just as brainless as the AI-generated slop. People who watched the first will also watch the latter. This will not change a lot, I think.

huevosabio|4 months ago

Didn't explicitly think about this, but you're right. I already dismiss off the bat a lot of surprising video content because I don't trust it.

ToucanLoucan|4 months ago

I mean, this is basically already status quo for YouTube Shorts. Tons and tons of shorts are AI-voice over either AI video or stock video covering some pithy thing in no actual depth, just piggybacking off of trending topics. And TikTok has had the same sort of content for even longer.

The "value" of short video content is already somewhat of a poor value proposition for this and other reasons. It lets you just obliterate time which can be handy in certain situations, but it also ruins your attention span.