[regentbowerbird]

People are willing to pay for things they value. Those people who "refuse to pay money for content" probably go to the cinema, perhaps purchase magazines, purchase drinks with friends, etc.

We should however make it easier to pay for content online; let's implement HTTP 402 and integrate it into the users' browser and internet bill to reduce friction. Who wants to create an account and enter their credit card details to read a single article or watch a single video?

[Workaccount2]

>People are willing to pay for things they value

No, they overwhelmingly are not. When given the opportunity to not pay, and do so anonymously (no social shame), the actual pay rates drop to the 1-5% range.

This is a clear trend from thousands of creators who give simple payment options to those who wish to support them directly. The conversion rates from "ad-supported (but blocked)" to "paying member" are usually around 5% of the active audience.

The numbers are atrocious despite the deafening virtue signalling of comment sections ("I always pay creators to support them!")

[regentbowerbird]

You just assert "no" to my suggestion that people don't pay for these things because they just don't value them enough to pay for them, which doesn't really move the conversation forward. There's loadsa stuff more important in life than youtube videos so it's unsurprising the conversion rate is low.