[PanoptesYC]

A lot of consent banner implementations have a clear accept all and then an intentionally obtuse alternative where you have to manually untick every "partner" you don't want to give data to. Presumably this is more profitable, as a lot of people will just click accept all instead of wasting their time.

A lot of people in the thread are speculating that this approach is illegal, but it seems to have widespread use across the web. Why doesn't DataGrail do this? Was it something requested by advertisers/management that your team pushed back on?

[bradleyy]

It's pretty clear from my reading of the (EU) laws that giving prominence to "Accept all" and not having the same level of prominence for "Essential only" is not acceptable. US is a whole different story, but has some bright points: GPC is already required in several states, and spreading. This removes the need for a consent banner to show on screen, which is great.

Our primary job is to make our customers compliant, so we try to "push them into the valley of success". That means GPC and DNT "do the right thing" by default, no deceptive design (dark patterns), etc.