[frenchmajesty]

You are looking at it wrong. Meta is a business. You know what they sell? Ads.

In fact, they are the #1 or #2 place in the world to sell an ad depending on who you ask. If the future turns out to be LLM-driven, all that ad-money is going to go to OpenAI or worse to Google; leaving Zuck with no revenue.

So why are they after AI? Because they are in the business of selling eyeballs placement and LLM becoming the defacto platform would eat into their margins.