[cbzbc]

They aren't big - but they are bigger than when it was just Urs and a couple of guys turning out plugins.

They becoming popular on the back of Diva, and Hans Zimmer using Zebra (he's very fulsome in his praise whenever mentioning u-he in interviews).

[alterom]

I guess big as in widely impactful.

Making a new plugin standard that is gaining wide adoption is big in my head.