[drunx]

Fair enough. Though standing and watching a move is also possible. But also in VR/AR you can't have a movie night with a group of people. Though I'm not sure such things even happen anymore (movie nights with friends).

I do feel a certain level of "bigger" commitment when you are in VR/AR. The content follows you. The current way of consuming content is a bit more transactional and has clear boundaries. You want to see a reel - you got to do physical activity (pick up the phone, unlock, launch an app, scroll.. Etc.).

When content "follows you", delivered to you directly as any moment in time - I just have this itchy feeling that we become more dedicated to the consumption of that content. It's an ads dream world!

[makeitdouble]

Yes.

Thinking of it in levels of commitment sounds right to me, and IMHO most people will want the minimum commitment. The phone thing was something I've been thinking about a lot as we're getting better folding phones.

For instance less and less people care to look at photos on other supports, printing or checking them on a bigger screens now requires some dedication or special motivation. In that regard the Vision Pro's 3D photos feature makes for nice demos, but the number of people that will see it as something missing in their lives right now must be ridiculously low.

> It's an ads dream world!

Nah, they don't need that. My bank statements now have ads inserted between some of the lines, inside the app. Not checking my statements isn't an option and the shitty website won't save me, so I'm already cooked.