[gquere]

It doesn't "feel" like gambling, it's straight 100% the exact same thing but it's designed in a way that bypasses the legal words.

[modo_mario]

I'd say it's designed to diminish the pyschological draw somewhat. Gambling is addictive precisely because that "the next one could be the one" element. I wouldn't be surprised if it has a big impact on sales.

That said i think it's still better to just ban it.

[Xss3]

This. Valve won that case.