[owenbrown]

This will destroy a lot of trust and between Apple and me.

When I buy Apple, I pay a premium price for a premium product.

The ways ads work, is that the ad revenue shows up in the company’s quarterly earnings, and very quickly the company has to increase ad load across every surface to meet earnings expectations. The user experience deteriorates, getting worse each year.

When I buy Apple, it’s based on my expectation that Apple will remain a premium, mostly ad-free experience for the life of the device. When, after my purchase, they make the product worse, like with the recent iOS update that rolled back usability, it destroys a lot of trust.

I will leave the ecosystem.

This is not in Apple’s long term best interests.