[mbrumlow]

Finally. It’s not a cut and dry as one side or the other. People have lost their minds. It’s case by case for every product and every consumer.

Some companies might chose to loose the margin (few but still passable ). Some might try to pass some or all to the sale price (which creates all sorts another dynamics) and finally the customer does not have to buy that product. There are many note breakdowns that all adjust who pays and when they pay.