[the_decider]

Interesting example use-case of sharing encoding Airbnb reputation on the blockchain to be shared across competing services. There remains a question however of how to get buy-in from those competing businesses to integrate their website or app in order to display that decentralized reputation information. Though in theory, one could encode the address of the short-term rental or house to be easily accessible on the blockchain.

[linearithmic]

Yes, great comment. Getting adoption will be a challenge (although the concept might appeal to fledgling applications).