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catketch | 4 months ago
The profit collapse is more a matter of accounting write downs for their R&D
Make no mistake, they still have issues because sales are collapsing in China (and much of that pressure is from EV upstarts), and there's been a pushback in US on EVs in part due to political shifts.
So we'll continue to se EV, ICE and hybrid development from Porsche, just at a different mix. But it's not going to be easy for them regardless. They have a precarious place in the upmarket mix where a lot of competition is coming for the intro luxury segment, and the volume in the exotic segment is too low to really sustain operations at Porsche's scale.
Still in a better spot than, say, an Astin Martin which would have been better off financially last couple of years just giving customers cash instead of letting them buy cars and lose money on every one
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