I don't know, but could it be that your "pro" features aren't anything special? I mean, if a power user can be on the app for so long, and never actually need to use those features, why would they pay for it?
This might be it. Free tier includes: habit tracking, ritual creation (no alarms), timers, journaling, basic history. Premium unlocks: alarms, AI chat, infinite history, analytics, extra quest.
Power users use alarms + timers heavily according to interviews. But two of them (Level 148 and 177) have zero subscriptions (never paid), so either they found workarounds or alarms aren't as critical as I thought.
The weird part: AI Chat has 11.54% conversion rate when users discover it (vs 0.8% overall). But only 2.4% of users even find it. So there's ONE feature that works, but it's buried and most power users never see it.
Maybe the answer is: make AI chat the core experience, not a locked bonus feature?
Nek_12|4 months ago
Power users use alarms + timers heavily according to interviews. But two of them (Level 148 and 177) have zero subscriptions (never paid), so either they found workarounds or alarms aren't as critical as I thought.
The weird part: AI Chat has 11.54% conversion rate when users discover it (vs 0.8% overall). But only 2.4% of users even find it. So there's ONE feature that works, but it's buried and most power users never see it.
Maybe the answer is: make AI chat the core experience, not a locked bonus feature?