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pasteldream | 4 months ago

How much do advertisers pay per customer, and where can I find this analysis?

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JoeyPriceless|4 months ago

Meta publishes some interesting data along these lines in their quarterly reports.

I think the most telling is the breakdown of Average Revenue Per User per region for Facebook specifically [1]. The average user brought in about $11 per quarter while the average US/CA user brought in about $57 per quarter during 2023.

[1] https://s21.q4cdn.com/399680738/files/doc_financials/2023/q4... (page 15)