[solfox]

I'm by no means an expert here, but search currently drives about 80% of our downloads.

Before the app was ready, I launched the website and started populating it with articles on various helpful topics for the coparenting/high-conflict niche. Many of these ideas just came from content I was already consuming. Long-tail terms have been strong drivers of traffic.

Several are now >10 for their search terms like "jade technique". I also used AI to generate several free resource offers, typically related to features that I have yet to release (like a spreadsheet-based custody calendar), so that I can start ranking on those terms, which has also become a big driver for our mailing list.

I've been using Squirrly for SEO (not recommended per se, but affordable), along with siteguru.co to track keyword ranking (highly recommended and affordable).