As opposed to their current business plan of making a burrito that is half the size and twice the price?
A decade ago going to Chipotle was a treat. You'd get a fresh and honestly gigantic burrito for a pretty reasonable price. Sometimes I would stop after work and pick up burritos/bowls for the entire family.
I went a couple of years ago and it was just sad. They didn't shrink the tortilla so I ended up with a burrito that was practically double wrapped after they skimped on all of the fillings and it cost something in the double digits. I have not been back. The only good thing was in the old days the line would be pretty long and it would be a wait, but last time I went I was able to walk right up and order.
It's not like Chipotle doesn't have plenty of competition. There's a Qdoba right down the streets from mine and a Califorina Tortilla in the other. Across town there is a Cafe Rio. It feels like some middle management dweeb thought we wouldn't notice when they tried to maximize profits.
The funny thing about Chipotle is that in Denver, you have Illegal Pete’s which is kind of like Chipotle if they never went national. Somehow, with the economies of scale, Chipotle is still more expensive, has smaller portions, fewer toppings and menu options and overall an objective worse experience when it comes to food and the dining experience. I am always amazed and confused how that’s possible at all.
jandrese|4 months ago
A decade ago going to Chipotle was a treat. You'd get a fresh and honestly gigantic burrito for a pretty reasonable price. Sometimes I would stop after work and pick up burritos/bowls for the entire family.
I went a couple of years ago and it was just sad. They didn't shrink the tortilla so I ended up with a burrito that was practically double wrapped after they skimped on all of the fillings and it cost something in the double digits. I have not been back. The only good thing was in the old days the line would be pretty long and it would be a wait, but last time I went I was able to walk right up and order.
It's not like Chipotle doesn't have plenty of competition. There's a Qdoba right down the streets from mine and a Califorina Tortilla in the other. Across town there is a Cafe Rio. It feels like some middle management dweeb thought we wouldn't notice when they tried to maximize profits.
darth_avocado|4 months ago
indigodaddy|4 months ago
lucidguppy|4 months ago