[rocketvole]

I've seen this argument thrown around but I'm not sure I understand how it holds up. Why didn't android just completely copy apple's marketing, then? What did apple do differently,marketing wise, that android couldn't emulate?

[spogbiper]

There is some value to the idea as Apple was a single manufacture with a somewhat high end image vs Android being on every random company, some who were decidedly budget/low end. So we seem some real tacky advertising for Android devices vs more polished ads for iPhone. But there is more to the story than just this factor

[squeaky-clean]

Their whole marketing campaign was basically "You've never seen anything like this before, no one has made a phone capable of all this". You can't really copy that marketing if you're the second company making such a product unless you want to be laughed at.

[IcyWindows]

They had a deal with AT&T with a data plan that no one else could get. It made every other what phone useless in comparison.