[betterth]

I disagree with the cutting the deal short. The Maps app was in beta for months, was announced in April and I bet that Google knew it was coming even before the official announcement.

Quite frankly, Google has had plenty of time to be working on a Maps application for iOS. It's not like they have to reinvent the wheel with this, they have iOS development teams and experience with mobile mapping applications.

I think that Google willfully chose not to have a product ready. It's a good explanation when you realize they had months of lead time, and when you factor in all of the CEO "I don't know nothing' about no app" comments.

[jrochkind1]

Google's business interests are weird here. They presumably were getting _paid_ by Apple for maps integration. Do they really want to say "Sure, stop paying us, and for free we'll make sure to provide an app of our own to your customers that's just as high quality?" On the other hand, Google is certainly otherwise often in the business of providing free apps to people that they try to get as many people as possible to use on other people's devices (I mean, Android. On the other hand, even though Android is theoretically free, i think every device maker that uses it has a paid contract with google). It's pretty unclear what Google's interests and plans are when it comes to this stuff.

[reidmain]

Google is in the strange position of wanting to get a piece of hardware into the hands of every person while at the same time having services that they want everyone to use because that is how they make their money.

They are constantly biting their own hand because making any service Android specific limits it's use and making services available on competing hardware limits their own hardware penetration.

Since Apple makes all their money on hardware they just don't care. They focus on making the best hardware they can and then build software on top of it. Jobs for the longest time didn't even want to put iTunes on Windows but eventually relented when people were buying iPods for their Windows PCs.

[unreal37]

That's a good point. Certainly the average iPhone user is now learning the value of a good mapping app vs the value of a crappy mapping app. If they launch their free map app a few weeks after iOS6 launch, they've taught Apple and a lot of people a lesson...

[salman89]

Worked at a location based services company, we were aware of an upcoming Apple Maps application before the iPhone 4S came out.

[duxup]

I'm not sure months is enough to just put it out.

Word has it they're working on the iOS app and have been frantically doing so.

I don't see any advantage in willfully delaying. They only shaft potential lost users in doing so. I doubt any many folks folks are dumping their iPhone due to the maps and all Google does is loose contact with customers in the process and give Apple a chance to fill the void.

[tlrobinson]

Wasn't there a rumor Google has a maps app waiting for approval by Apple?

[salman89]

I think Eric Schmidt denied this rumor.