[skotobaza]

I think directly reducing the games' prices will not have the same effect as with traveling, since games are digital and non-mandatory goods, so less people will be swayed by reduced price; unless we are talking about 50% less, of course, which is why people use key reselling sites, because there it is noticeable (and people don't care about legality in that case).

That said, Epic is indirectly competing "on price" by paying publishers and developers for their store exclusivity, for free giveaways and even for just using Unreal Engine. But it's the price for developers, not customers. Tim Sweeney said multiple times that he thought supporting developers was more important than customers, and that customers would follow developers. I don't know how whether it worked though.