[techscruggs]

Remember that Steve Jobs appointed his COO Tim Cook to take over Apple. Not Ives or Cue or Federighi. I've always seen this as an acknowledgment that without Jobs the company would not be able to innovate in the same way.

Having acknowledged that, Apple shifted to the value extraction phase of its business lifecycle.

It sucks.

It like when your favorite band starts selling out, but as publicly traded company, I am not sure it is avoidable.

[WoodenChair]

> Not Ives or Cue or Federighi.

It’s “Ive” and Federighi wasn’t a candidate in 2011.

Also, how you think someone is going to work out and how they actually work out is still worth commenting on. Not every CEO would have extracted value in the same way. You can prioritize extracting value by making customers super happy so they buy more. That’s what the article is about.

[smeeger]

i saw an interview with ives recently. he wasnt even close to being qualified for that job. it wasnt even an option