[clarle]

I think F1 got significantly more popular in the past few years with Drive to Survive on Netflix, and then most recently with the F1 movie on Apple TV.

It’s a sports league with history and has been around for a while, but I think significant popular mindshare only happened in the last 5 years.

[phpnode]

Popular mindshare in the US in the last 5 years - outside the US it has been huge for decades

[johannes1234321]

I think that heavily depends on regions. In Germany it peaked with Michael Schumacher. Later drivers like Vettel were successful, but didn't attract the same mainstream attention.

But in global terms F1 tried to grow it's reach to China and US. (Which then turned to "night time races" for their traditional European audience.