[skrig]

Thanks! I totally agree. It starts with getting the basics right. I think this is where most CRMs get it wrong - getting users to correctly enter and maintain clean data is a challenge. We're trying to build smarter schemas for contacts, quotes, sales, etc. but we're also making a really intuitive UI for easily updating information. Further still, we're trying to automatically fill in data for the customer. Many fields can be automatically inferred based on the context of a deal.

Once we get this right, I think the next step is exactly what you said, building really good tools to explore the data. Making it easy for non-technical users to run machine learning on their data to make business decisions or see cool visualizations. We realize that so many of our customers want to know this stuff and have no way of getting at it! We've got a lot of ideas for both visualizing and analyzing the data. I think there's a ton of potential for cool things here. Heatmaps, spiderwebs, interactive charts, etc. Stuff that brings the data to life. One of the common asks from some of our early customers is a heatmap of the world to visualize their sales/reach and see changes over time. Visualizing progress per sales region, etc. I think sales especially has a lot of opportunities for better lead generation and qualification as well.