[doodaddy]

I’m inclined to agree. The goalposts will move once the time is right. I’ve already personally witnessed it happening; a company sells their AI-whatever strictly along the lines of staff augmentation and a force multiplier for employees. Not a year later and the marketing has shifted to cost optimization, efficiency, and better “uptime” over real employees.

[hexage1814]

The truth is that Netflix, Amazon, or any other company, honestly, would fire 99% of their workforce if it were possible, because they only care about profit – hell, they are companies, that's why they exist. At the same time, brands have to pretend they care about society, people having jobs, the climate, whatever, so they can't simply say: "Yeah, we exist to make money and we totally want to fire you guys as soon as possible." As you said, it's all masked as staff augmentation and other technical mumbo jumbo.