[sandbags]

I don't think that's what he's saying precisely.

I think what he is saying that native platform apps get delegated to different teams and coordinating among those teams becomes an additional cost. You don't want each team going off and doing their own thing.

Your 'answer' is "use a cross-platform GUI toolkit" but that has its own challenges. Not least that you typically build a native app because it delivers a native experience that users expect.

In general (and I accept there may be counter-examples) cross-platform tools fail to do this.

[skydhash]

Is that worse than the usual mobile/web frontend/web backend split? The thing is that there should be more whiteboarding done to design the features. Instead you mostly have product designer trying to impose whatever regardless of the technical challenge/practicality.