[rapfaria]

I worked at a media company that used to track time the users spent watching TV, so they could charge advertisers accordingly. "Hundred million watched the Super Bowl", things like that.

The way they measured that was by having devices installed on peoples homes, that tracked TV usage, and all of it was planned around demographics as well. People would get a few bucks for having the device installed. But hey, if you wanted to measure the top 1% of income, what would you do? A few bucks meanth nothing, so it was always in terms of 'favors' and 'gifts'. A nice champagne here and there.

What about the bottom 5, 10%? Well, you can't give them any money, because that could effectively move them from one social class to another (not the US, but locally this would be moving them from Class E to Class D). So you took them to lunch.

I thought it was wild once I learned that.