top | item 45942489

(no title)

ww520 | 3 months ago

Apple also invested heavily into EV. Though not succeeded, they at least put money into new areas.

discuss

order

chubs|3 months ago

Is it worth mentioning that there are almost countless Chinese EV brands nowadays? I wonder if Apple was really trying. I’m sure it’s difficult, of course, but it seems like every week there’s a new car manufacturer. To quote Clarkson ‘how hard could it be’ ;)

seanmcdirmid|3 months ago

Maybe they tried and didn’t find that they could be competitive with the hundreds of Chinese EV producers. The market was crowded, and they didn’t see what special value they could add? I mean, it’s already cliche that xiaomi decides to release one, but they released a heat pump as well, their stores in the mall are pretty confusing.