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Maily: Your Kids' First Email

82 points| jentulman | 13 years ago |maily.com | reply

51 comments

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[+] jawns|13 years ago|reply
I've been thinking about how you might go about designing an email account for non-readers.

The target audience, I guess, would be kids in the 2-5 range, but I guess more generally, it would be anybody who can understand a language but not read or write it.

Obviously, for kids, you would want more of a "pretend" email account than a real email account, but it would be cool if the basic functionality were there, so that a kid could send a cute little "Hi Mommy" or "Hi Daddy" message to a parent who's away at work or traveling.

I guess the best interface for it would be a touch-screen tablet, which is a little more intuitive than using a mouse to click.

Because the intended users wouldn't be able to read, they would have to be heavily guided by voice prompts.

Maybe it would go something like this:

(email app loads up)

Voiceover: If you would like to _send_ an email to someone, tap the picture of the disco-dancing pony. If you would like to view the emails you have _received_, tap the picture of the hula-hooping pterodactyl.

(kid taps the disco-dancing pony)

Voiceover: Here are pictures of some people you can email. Tap the picture of the person you want to email.

(kid taps the picture of his dad)

Voiceover: Now, it's time to record a video message for Dad. When the giant roller-skating ice cream cone appears on the screen, you can begin recording your message. When you're finished, tap the screen.

(kid records a short "Hi Dad!" video message)

Voiceover: If you want to replay the message you recorded, tap the picture of the elephant in the hot tub. If you want to re-record your video message, tap the picture of the bacon strip doing jumping jacks. If you're happy with your recording and want to email it to Dad, tap the picture of the unicycling weiner dog.

(kid taps the weiner dog)

Voiceover: Great! Your video message has been emailed to Dad. Hey! You just received a new email from Grandma. If you're ready to view it, tap the picture of the monkey modeling ladies' hosiery.

(kid taps the monkey)

Voiceover: Here is the text of Grandma's message. If you'd like me to read the words for you, tap the picture of the transcendentalist turtle.

[+] tomdeakin|13 years ago|reply
Having watched the video my first thoughts were why can't (for eg) the child's grandma reply using her email client. Why does grandma have to login to the website?
[+] NoPiece|13 years ago|reply
I agree, I was about to grab this for my kid, but getting the dozen or so friends and relatives to create accounts isn't worth it. Very nice looking, but should have the option of just using an email whitelist to send. Then include a one time use reply link in each email so the recipient can reply without having an account.
[+] connortomas|13 years ago|reply
I presume one reason (as suggested in the video) is that Maily wants to promote "kid-friendly" email replies. I imagine kids (particularly the very young) would find it more fun to receive a visual reply than a standard email reply.
[+] brackin|13 years ago|reply
Great idea and name. My only criticism is for it to be really smart I'd love to be able to reply without having to login to maily. That would really become like a safe version of email. Another would be for the child to be able to request to add a contact (like a friend) where the parent is sent a notification with the email and a note.

The other thought would be an iPhone app. The iPad was definitely a smart place to start with but I know a lot of kids (maybe slightly older) have iPod Touches with parental settings on, these are replacing the Nintendo DS and goes everywhere with them.

[+] jvdh|13 years ago|reply
Pro tip: make sure you have enough processing power and bandwidth available before you post things on HN :)

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[+] jentulman|13 years ago|reply
I just found it and posted it, it's not mine, they may not even be aware they've been HN'd. I've tweeted and mailed a link to them, perhaps they'll come play.
[+] d0de|13 years ago|reply
Any stats on how big the typical HN traffic spike is?
[+] creativityhurts|13 years ago|reply
A small suggestion for the website: always show the scrollbar because the transition is pretty annoying otherwise.
[+] brador|13 years ago|reply
Interesting concept, questions:

Who will kids be emailing? can they email anyone? can anyone email them?

How would you get signups for something like this?

[+] slig|13 years ago|reply
I couldn't find that too, so I watched the video. Very well made and answer all those questions.
[+] volaski|13 years ago|reply
This is a "drawing app", not an "email app".
[+] marknutter|13 years ago|reply
Kids are more likely to draw an email than to type one. It sends an email when they hit send, and it receives emails from people the kids can view. Why exactly does this not qualify as an email app?
[+] pixelcort|13 years ago|reply
Looks like this is being run from Belgium. Do COPPA laws affect US children that may try to use this service?
[+] troels|13 years ago|reply
This looks like a good idea. I could certainly see myself using this. It isn't clear from the presentation, but it would be a real annoyance if it only works with ios, as this puts a limit on who my son can mail with this app.
[+] tomgalle|13 years ago|reply
Only ios for the moment, but non-iPad users can use the web dashboard to communicate with kids they are close with. Android development foreseen in the future!
[+] drallison|13 years ago|reply
I believe the maily folks should do some market research and learn more about their target users. Computer savvy kids will, I suspect, find this product too simplistic and condescending.
[+] simon|13 years ago|reply
I love this idea. I have some pre-teens that I would love to allow to send more email while having control over who they can reach.

Any plans for other than iPad?

[+] tomgalle|13 years ago|reply
Glad you like Maily! We're planning to develop an android version in the coming months.
[+] dyeje|13 years ago|reply
Great job, felt like a really polished pitch. Loved the video. I wonder if the would kids ever get weary of seeing the same images in their parents' replies?
[+] lewisflude|13 years ago|reply
Scrolling isn't working for me! Chrome Version 23.0.1271.10 dev.

But I love the idea. :)

[+] lewisflude|13 years ago|reply
Working now! Love the idea even more, great work on the video.
[+] rglover|13 years ago|reply
Cute idea. Checked out the video linked in the comments, looks like a fun app for kids.
[+] twodayslate|13 years ago|reply
Hook it up to Google apps and this would be great.
[+] evolve2k|13 years ago|reply
Anyone want to give a summary for lazy readers?
[+] kirklove|13 years ago|reply
Really well done, great job and best of luck.