[athgeo]

Just an idea, but you could look at catering to the non-English speaking crowd. Specifically, the Chinese love to travel in big groups and they will usually skimp as much as they can on accommodation, in order to splurge on gifts and souvenirs. A cursory search turned up only very few sites that offer international hotels group buying options, even though group buying is extremely popular in China. Obviously, it would take you some time to understand the Chinese and their needs, but I'm pretty sure it'd pay off in the long run.