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Iulioh | 3 months ago
They had the tech but didn't see the danger in it, they belived that the lower quality digital camera would fail and investing in them would mean exploring a new market and they choose the safe corporate move, buisness as usual.
Turns out that low quality but way more pratical and cheaper on the long run really sells
lizknope|3 months ago
“One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will," he said. So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.”
Kodak did sell digital cameras but they were so scared of protecting their film business I don't think they went all in on digital and let the other camera companies take over.