Show HN: Yonoma – Behavior based email automation for SaaS

[vimall_10]

Hi HN, I've been building Yonoma (https://yonoma.io), an email automation tool focused on early stage SaaS teams.

I used a few well known tools in this space while working with other SaaS founders, and I kept seeing the same problem. These tools are powerful, but they are also built for larger companies. Setting up simple onboarding or trial reminder flows often felt heavier than it needed to be. Many founders told me they wanted something easier that still reacts to how users behave inside the product.

So I tried to build something simpler and more focused.

Yonoma sends emails based on what users actually do inside your product. Things like signing up, becoming inactive, hitting an activation step, or getting close to the end of a trial. The timing is handled automatically so teams do not need to manage it manually.

Here is what it supports today: - Behaviour based triggers - Onboarding, activation, trial reminders, re-engagement flows - Ready to use workflows and templates - Integrations with Stripe, HubSpot, Segment, Slack, Zapier

The goal is to give small SaaS teams an easier way to set up behaviour based email automation without the complexity of enterprise tools.

You can try it here (no credit card required): https://yonoma.io

Happy to answer questions or get feedback.

[naveenac]

What does your workflow builder look like? Is it more like simple triggers or full visual automation?

[sasikumar_a]

How does yonoma compare to tools like customer.io or userlist for early stage SaaS?

[vimall_10]

Customer.io and userlist are more powerful and cover a lot of use cases. For early stage SaaS that can feel a bit heavy.

Yonoma is simpler. It focuses only on a few things: signup, inactivity, activation steps and trial ending. You send events and it sends the right email at the right time. No complex setup.

[vimall_10]

Happy to share more details if anyone is curious