[Humperdunkel]

Who is to say that all 'features' on a SoC won't have the licensed variants coming out of the woodwork. If Intel and AMD didn't think they were worth paying for themselves then they shouldn't have put them in silicon to pass on a few times to the consumer with a bundled copy, possibly buying it in the store anyway, maybe not even using windows or multimedia, etc.

The best move would have been killing it in the crib, the next best is making no one certain the format will work with all their demographics.