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aboringusername | 3 months ago
The likes of McDonald's will need to understand who their new customer base is quite carefully and market around that if they are to stay relevant. Sadly their products to me are garbage now; slow service, cold fries, awful oil. Obviously they've had to adapt but it's just expensive slop.
And in the UK they have had scandals around sexual harassment, which hasn't helped their image/branding.
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