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robterrell | 3 months ago

Zynga was acquired by Take2 in 2022 and is very much alive today.

IMHO the "predatory business" period of Zynga (e.g. the Tiny Tower vs Dream Heights) was prior to the arrival of team who executed the turnaround discussed in the interview.

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the_af|3 months ago

By predatory I meant addiction driven free 2 play games where players are encouraged to spend money on "coins" or whatever to speed up the game, gain more turns, or skip boring parts, with a lot of grinding. A kind of gameplay that preys on addictive personality and relies on "whales" to spend money they don't have.

Have they changed this? What good games not following this scheme have they done since 2022? A sibling commenter mentioned Zynga now does mobile casino games, which would indicate they continue to be predatory.

I really think videogame companies like Zynga are not worth saving: they deserve to crash and burn.