[DoneWithAllThat]

I don’t understand the comments here crowing about how this employee-owned company is a success story against capitalism or something. It was going to go out of business, employees bought it, they also couldn’t make it profitable and had to resort to effectively a gofundme to not collapse. And somehow this is a win against profit driven companies? Do you not see how utterly non-viable this is at scale?

[mfuzzey]

Well the initial financial problems were under a traditional profit driven scheme. Almost certainy they wouldn't have got the donations they are getting today if they had remained in that model so the employee-owned scheme is at least somewhat better. It is also likely that, in addiiton to donations, they are getting extra sales by being employee-owened, at least in France.

Ultimately though it's probably the whole market theey are in (relatively cheap household goods) that is difficult for a company based in a rich country, whatever their ownership model.