[adidoit]

It's very interesting of course at a natural move for aggregation. I'd love to see Stratechery / Ben Thompson's take on this.

From my perspective the challenges for vendors and SaaS providers are [1] discovery [2] monetization [3] disintermediation

I think it's less of a concern if you're Shopify or those large companies that have existing brand moats.

But if you're a startup, I don't think MCP as a channel is a clear-cut decision. Maybe you can get distribution but monetization is not defined.

Also I'm sure the model providers will capture usage data and could easily disintermediate you , especially if your startup is just a narrow set of prompts and a UX over a specific workflow.

The Reforge guys have been talking about a channel shift and this being it but until incentives are clear I'm not sure this is it yet. Maybe an evolution of this.

I'm building an AI coach for job seekers / early stage professionals (Socratify) and while I'd love more distribution from MCP UI integration I think at this point risk is higher than reward...