[bcoates]

It doesn’t have to be and almost certainly isn't some billionaire. Formulaic spicy political nonsense is reliable engagement bait and it's easy to churn eyeballs into (small amounts of) money. It's not even unique, there are similar grinds about sports, religion, cute animals, subculture jokes, etc.

The "control the narrative" stuff is mostly a PR campaign by social media intelligence companies trying to make their services seem more valuable than they are.