[te0006]

Does anybody think Aluminium as a brand name is a good choice? Especially considering the intended expansion towards the premium market. To me it sounds cheap, second-rate, ersatz. What you use if you cannot afford a better metal. Chrome is shiny, aluminium surfaces soon get dim again after any polishing attempt.

[BlueGh0st]

You don't even need to go that far to think its a bad name. The anglosphere can't even agree on the pronunciation and spelling.

Malicious actors will certainly take advantage of this as well.

[chuckadams]

Looking forward to hearing my British colleagues calling it "Al-yoo-MIN-ee-um" OS, but I'm failing to see how evil hackers are going to exploit that.

[impossiblefork]

Aluminium is also what you built aircraft out of back in the day, and they could very shiny.

I also don't think it's ersatz anything. It's what you use if you build large, stiff objects that aren't supposed to rust. It's certainly less ersatz than steel, with a less martial character.

So I don't agree. I think it can signify something clean, light, unburdened by heavy and unnecessary things. I don't intend to use it though, for reasons everybody else gives, app-stores etc.

[phantasmish]

It’s just a very old-school luxury metal:

“Aluminium was difficult to refine and thus uncommon in actual use. Soon after its discovery, the price of aluminium exceeded that of gold. It was reduced only after the initiation of the first industrial production by French chemist Henri Étienne Sainte-Claire Deville in 1856.”

https://en.wikipedia.org/wiki/History_of_aluminium

[ajvs]

It's likely just a codename for now.

[dmos62]

I think that the general concensus is as long as a name doesn't start with a V, and is not taken, it's a good brand name. You can substitute W for V though, as in Waginium.

[kurtis_reed]

Sounds British