I wonder if meta is a poor comparison for advertising because they're users tend to spend more time on their products doom scrolling, as opposed to something like google, where you get your answer right away and move on.
ChatGPT is a hybrid between Google and Meta. People use it for product and service search and research. People also use it as a companion - especially young people.
aurareturn|3 months ago
It's becoming social as well: https://openai.com/index/group-chats-in-chatgpt/