[aeturnum]

Because amazon doesn't have a web search service but they do have a product recommendation service? Even if they do pay OpenAI they would certainly be competing with their own service and keeping prices down via that. OpenAI needs Amazon (or some other fulfillment company) to deliver products. Amazon does not need OpenAI - they can build their own recommendation engine or work with another.

[rco8786]

> Because amazon doesn't have a web search service but they do have a product recommendation service?

That's the whole point here. People use web search as a product recommendation service, even though Amazon has one natively. What makes you think people won't (and they already are, in massive numbers) use chatbots for product recommendations and web search?

[chickenegg]

But OpenAI has the attention. It's where people ask for product recommendations, and it has context about the user. Surely Amazon doesn't need OpenAI, but OpenAI will be another valuable distribution channel for them - unless some other LLM takes the crown.