[iteria]

Google+ lost because when they launched, they didn't let everyone join. That means that people joined and couldn't bring their friends over, so they bounced off of it. By the time they opened it up to everyone it had a bad reputation of being "dead". And then of being obnoxious when Google refused to allow it natural growth.

I think they intended to be like Facebook and have a selective group of people join, but they just allowed any random set of people to join and then said tou can bring 5 or some low number with you. That was never going to work for the rapid growth they wanted.

I liked Google+, but it Google really mismanaged it.