[tacitusarc]

“In transit encryption”

[boomboomsubban]

Creating a new term for the less secure definition doesn't work, as they'll just continue to call it E2EE encrypted.

[calebio]

I think part of the problem is that prior to WhatsApp's E2EE implementation in like 2014, TLS was very often called "End to End Encryption" as the ends were Client and Server/Service Provider. It got redefined and now the new usage is way more popular than the old one.

I can't blame most people for calling TLS "E2EE", even some folks in industry, but it's not great for a company to advertise that you offer X if the meaning of X has shifted so drastically in the last decade.

[SchemaLoad]

No term will stop marketers from lying. If users see one as being the more secure one, marketers will use it. Unless they get sued for false advertising.

[kstrauser]

I despise how often that’s used. “Do you have end to end encryption?” “Sure! We use TLS for everything, and KMS for at-rest.” “So… no?”