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EmanuelB | 2 months ago
I think it is insane how much time people collectively spend on feeding themselves. It should be much simpler. Currently your options are something like this:
Option 1: Buy a cooking machine that can do some kinds of food quite well. Will be expensive, can't cook all types of food but works okay according to my colleagues that use them.
Option 2: Learn how to cook 5 recipes well. You will gain speed over time, but you will eat the same 5 things over and over for the rest of your life. This was my personal solution to this problem. This worked great until I met my wife. I am someone that can eat the exact same meal, everyday for months (yes I have done that) and not get tired of it. My wife is not this kind of person. Therefore option 2 stopped being an option after getting married.
Option 3: Learn how to cook for real. This will take a lot of time, failed meals, frustrations etc. But over time you can save good money because you learn how things work from the ground up. You will also gain speed over time, however you constantly need to learn new things, otherwise you will be back at option 2 but with the 20 meals you memorized. Consider this a lifestyle to do well.
Option 4: Only eating pre-made meals. Very expensive. Not good for long term health.
Option 5: Kastanj. An app that helps you cook good food without having to learn everything. If you just know how to hold a knife and what a pan is, then you have sufficient knowledge. The app will guide you through everything step-by-step with pictures. It is as fool-proof as cooking can get. Beta launch is planned in 2026.
The core ideas behind the app: - Instructions need to be idiot proof so younger me could understand them. - All instructions needs pictures, because "cut the carrot into (fancy word)" meant nothing to me. - I am the "robot". The app tells me what to do. I should not have to think and understand. Just following along needs to be enough to succeed. - Better to have 100 recipes that work 100% of the time, than 1000 recipes that work 50% of the time.
We take recipe quality very seriously. Every recipe is developed and photographed in house. Every recipe is tested at least 3 times with some variation to account for user errors. The app and all content is constantly improving to maximize success. For example, an alpha user recently managed to fail (consistency was a bit off) with one recipe despite following the instructions. The recipe was soft-banned and we set up a test where we cooked that recipe 9 times over until we managed to pinpoint what went wrong and updated the recipe accordingly. We do not accept bad recipes. This means we can't brag about having the biggest recipe collection, because developing recipes like this is slow. However the benefit is that, our users can simply scroll the app like a restaurant menu and feel confident that anything they see, they can make.
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