[chollida1]

Retail has gotten alot bigger lately( last 10 years and mostly since covid) and alot more "organized".

Goldman puts out their retail reports weekly that show retail is 20% of trading in alot of names and higher in alot of the meme stock names.

They used to be so tiny due to $50/trade fees, but with the advent of all the free money in the system since covid and GenZ feeling like real estate won't be their path to freedom, and option trading for retail, and zero commission trading retail has a real voice in the markets.

[Cheer2171]

That is 20% of trading volume, a lot of which is day/week trading, which goes up the more they buy and sell to each other. This does not mean 20% of their assets under management are retail. The "voice" of the retail market is still tiny, it is only because institutional investors are betting with each other off what reddit is going to do that things actually move.