(no title)
vgeek
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2 months ago
Good idea. A few years back I built https://originationdata.com that compares mortgage lenders (both FDIC & FCUA members) using HMDA data. I modeled rates by lender, product type as well as by facets like MSA (as well as STL FRED data, too). It grew for a few years and I was ecstatic-- getting backlinks organically from some impressive sites (e.g. larger banks themselves, consumer publications) as well as positive user feedback. Then Google pushed their "Helpful Content Update" and Google search traffic absolutely tanked, so I kind of abandoned it and moved onto other projects that won't be SEO oriented, since Google's view of quality is unbeknownst to me.
ekjhgkejhgk|2 months ago
> Then Google pushed their "Helpful Content Update" and...
May I just say, no matter what you work on, a separate piece of work will be getting people to know about it.
So fine, people can no longer find you on google. But if your website is truly useful, people will keep talking about it and linking to it, no?
Anyway, what are you working on now?
vgeek|2 months ago
Consumers, for a product such as mortgage, will be fragmented and infrequent users, who will only be in-market for a mortgage for a ~3-6 month window every X years. For this audience, discoverability is what matters-- and they will simply go to a search engine and look for "cincinnati mortgages" for which Google will gladly show 8-12 ads with CPCs of $20. An objective ranking based on rates and fees is useful for the consumer, but not an ad network who would rather drive multiple clicks on paid ads. Being objective and useful isn't enough to play in the space, unfortunately.
gbasin|2 months ago
mhashemi|2 months ago
I thought maybe you'd been hit by that update, but even more bummed to hear Google enshittification struck again.
vgeek|2 months ago