[mstade]

I don't know the specifics of naming that particular company, but being the majority stakeholder of two companies myself I can tell you that naming companies is just as hard as naming things in programming. Both of my companies are named after myself, one directly so and the other being a portmanteau of my business partner's and my names.

It had very little to do with self aggrandizing and more to do with the tax authorities need a name and time was limited. The names were used mostly as placeholders and then stuck. Branding is hard.