[walr000s]

In the mass media days, "elites" were able to pretend that all people more or less wanted to consume similar media. That theory has more or less been debunked by the advent of the internet, and of course the proprietor class wants to go back. Advertising was much easier in the mass media days.

And right now AI snake oil salesmen are pushing every narrative that anyone with money will buy. Going back in time to the mass media paradigm is certainly attractive.